Our story

We are Eurobike Wholesale, importers and distributors of a wide range of motorcycle parts and accessories. As passionate riders ourselves, with decades of experience, we are dedicated to bringing you the best quality products at the best possible price.

Far from being a large corporate with a board of trustees scratching for every penny, we are a family-run collection of motorcycle enthusiasts who care more about improving your riding experience than increasing our own bank balance. Hell, we’ve been riding and racing bikes long enough to know that if we wanted to get rich, we wouldn’t be in the motorcycle game at all!

While our company name is born of the fact that most of the brands we distribute are indeed European in origin, we do cater for all makes and models. We love Italian style, quality and craftsmanship, but we are not afraid to scour the globe to find the best products and we represent brands from all over the world. Everything we sell is in our stock list because we are personally excited by its function, features and quality.

We take pride in the fact that we are a wholesale only business. With no retail facility of our own, we are dedicated to the local bike shop and feel we are doing our bit to support other family businesses and local communities. Our day-to-day is picking and packing orders, supplying New Zealand’s motorcycle shops with quality parts and accessories, but we also go the extra mile, cutting chains to length, assembling shock absorbers, or even just offering helpful advice on tricky parts. With a mix of old-school knowledge and youthful enthusiasm, we pride ourselves on down-to-earth advice, honest service and quality products. By searching these pages, you will find products that are technically superior, beautifully styled and most of all, highly functional. Once you have found the products you like, use our dealer search tool to find the right bike shop, closest to you.

For the Love of Riding

Eurobike Wholesale has been importing quality motorcycle products since 1973.

As passionate motorcyclists, the main aim has always been (and still is)
to import parts and accessories we use ourselves. If we wouldn’t use it, we don’t sell it.

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For the Love of Riding